iWorld
Future Today launches on Cox TV platforms
MUMBAI: OTT publishing platform Future Today has announced a new distribution deal with the recent launch of Fawesome, HappyKids and FilmRise channels on Cox Contour TV and Contour Stream Player. The new agreement enables customers to discover and watch Future Today's premium content, which includes over 60,000 video assets across these three channels, featuring popular movies, TV shows and kids programming available from major studios and media companies.
The distribution expansion on Cox platforms is an important piece of the Future Today's vast expansion, which is underway. Cox Communications, private telecom company in America, serves six million homes and businesses across 18 states.
Future Today continues to grow at a rapid pace, with April bringing the best performance of its channels in company history – users are up over 125 per cent YOY and streaming hours are up over 100 per cent YOY. Similar to other streaming services, Future Today is also seeing a spike in consumption with viewership up nearly 30 per cent since the beginning of the pandemic.
"We are pleased to be offering Cox customers all of our channels through Contour TV and Contour Stream Player," said Future Today COO-co-founder Vikrant Mathur. "In these trying times with families sheltering at home, the family and entertainment channels will be particularly compelling to viewers and are watched more than any other channels in their class across our platform."
Future Today's agreement with Cox marks its second PayTV deal. Future Today has also recently announced a carriage agreement with Comcast and branded entertainment channels with companies such as Lego, Adventure 2 Learning, and others. Future Today programming is currently available on every major streaming platform, including Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xbox, iOS and Android.
Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape. The Company's cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
