Hindi
From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!
Mumbai: In a resounding tribute to the Indian Air Force, #Fighter has emerged as a groundbreaking campaign, transcending digital boundaries to touch the hearts of millions. From the initiation of the #ThankYouFighter campaign to unprecedented on-ground innovations and media takeovers, here’s how #Fighter dominated the collective consciousness:
Brand Association
#Fighter proudly collaborated with over 50 brands, including notable names such as Godrej Home Securities, Kotak PVR card, Bisleri, Croma, and Dr. Ortho Pain Relief to name a few. This extensive association reflects the trust and resonance that #Fighter has established with diverse audiences.
#ThankYouFighter campaign
When #ThankYouFighter took flight, a wave of gratitude swept across the nation. Over 10 lakh heartfelt digital messages poured in from every corner of the country, along with 2.5 lakh handwritten letters from more than 300 schools across 23 states. This is a testament to the deep appreciation for the Indian Air Force. Team #FIGHTER went beyond the virtual realm, personally delivering the nation’s gratitude to our esteemed air warriors at the Pune Air Base.
#BeAFighter Campaign
Viacom18 Studios has achieved groundbreaking success on Meta. The industry-first conversational chatbot under #Fighter recorded a remarkable 60% engagement rate, marking the largest Opt-In Campaign globally on the platform. This revolutionary tool has transformed the way we connect with our audience.
Furthermore, the Fighter AR Filter made a resounding impact by shattering global records on Meta. Achieving an average AR time spend of 53 seconds, this breakthrough showcased not only technological innovation but also engaged users in an immersive and prolonged digital experience. It marked a significant milestone in augmented reality interactions, adding a new dimension to our campaign’s success.
IAF Band Collaboration
A partnership that resonated in the skies and evoked goosebumps from netizens nationwide— the #Fighter team collaborated with the Indian Air Force Band. Team #Fighter feels honored to have had the IAF Band perform their powerful rendition of #VandeMataram, uniting the nation in a shared spirit of patriotism
Outdoor Activation
#Fighter took innovation to new heights, quite literally! On-ground initiatives included eye-catching displays in Mumbai, like the Island Display at Juhu, anamorphic art installations in Sion, an active aircraft display at Carter Road and a jaw-dropping plane rotation in Mahim, showcasing the campaign’s commitment to pushing boundaries in every dimension.
Lingo Takeover
Inspiring a linguistic revolution with a reach of over 5 million joining the wave, #Fighter brought aviation lingo to the forefront of internet discussions, turning it into a hot topic and showcasing the campaign’s influence on popular culture.
News Channels and Print
#Fighter has made a significant impact in the news world, captivating audiences and dominating headlines. The campaign’s influence has been nothing short of a storm, leaving an indelible mark on the media landscape. Adding to this triumph, in the Print leg of the campaign, #Fighter has championed every headline across the country. The campaign’s innovative approach invited millions to scan QR codes, directing them to watch the thrilling trailer and engaging the nation in the inspiring story of valor and dedication. This Print element served as a dynamic extension, ensuring that #Fighter’s narrative resonates widely across diverse media channels.
As #Fighter continues to rise, it stands as a testament to the power of unity, innovation, and the profound impact of gratitude!
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
