iWorld
From screens to memes: Iconic OTT characters that stay alive forever
Mumbai: In the vast realm of OTT entertainment, certain characters manage to transcend the screen and embed themselves deep within our hearts and minds. These iconic fictional personas have become more than just actors playing roles – they’ve become cultural phenomena. From uproarious comedies to gripping thrillers, let’s delve into the captivating world of these remarkable characters that have left an indelible mark on the OTT landscape, igniting conversations and sparking endless admiration.
Here’s how the iconic characters have left a lasting impression on youngsters throught these hilarious memes.
Abhishek in Panchayat
Jitendra Kumar who had previously delivered an impressive performance in the film Shubh Mangal Zyada Saavdhan brought the character of Abhishek to life in Panchayat, a show widely loved by all. It is the story of a youngster who has an engineering degree and ends up as a secretary of a panchayat office in a village. Jitendra carried this comedy-drama majorly on his shoulders and impressed the viewers with his acting skills. The two seasons are currently available on Amazon Prime. Season two of the show ended with Abhishek receiving transfer orders and we can only expect an even more interesting season three.
Detective Boomrah in Detective Boomrah
Sudhanshu Rai reprised this iconic character of Detective Boomrah on screen, which has already been a sensation on social media, audio podcast platforms as well as radio. The audience loved the character in a sci-fi web series, where a man appears mysteriously in a locked room, and then jumps off the roof only to vanish mid-air. As Detective Boomrah and his partner Sam try to solve this case, another resident jumps off the roof in a similar way and Boomrah follows him. How the detective unravels this mystery is praiseworthy. The uniqueness of Detective Boomrah as a character lies in the kinds of cases he takes up.
Hathi Ram Chaudhary in Paatal Lok
Jaideep Ahlawat had earlier essayed interesting roles in Raazi and Gangs of Wasseypur. It was his role as Hathi Ram Chaudhary, an honest Delhi police officer that showcased his acting skills. Out to solve the case of a failed assassination, his seniors never believed that he would be able to solve it. As the series moved forward, his character was revealed layer by layer and the audience starts rooting for him. His performance was much appreciated and he won the Best Actor award in a drama series by Filmfare’s OTT awards. The show is currently streaming on Amazon Prime.
Aarya Sareen in Aarya
The diva, ex-Miss Universe Sushmita Sen delivered this performance with a punch as she charmed the audience in this crime thrillers. The story revolves around Aarya Sareen who is a mother of two children and a great wife. Life takes a turn when her husband, a pharma baron is killed under mysterious circumstances. However, slowly her husband’s illegal business is revealed to her and she ends up becoming what she hated the most. The first two seasons of the show saw Sushmita rise and shine, the third one is highly anticipated. The show is available on Diseny+Hotstar.
Kaleen Bhaiya in Mirzapur
Pankaj Tripathi brought the character alive of Kaleen Bhaiya, a mafia don who rules Mirzapur, a small town in the purvanchal area of Uttar Pradesh. This character became his redemption as his hard work as an actor was recognised in this one. The series based in Hindi heartland became instantly popular with the audience, and the portrayal of Kaleen Bhaiya was much loved, apart from other characters of the show. Season one and two are currently streaming on Amazon Prime, while the third season is expected to be released soon.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
