Gaming
From Panels to Portfolios Comic Con and IICT Team Up for Creator Power
MUMBAI: When cosplay meets classroom and panels turn into portfolios, you know India’s creative industry is getting its origin story right. In a move straight out of a well-scripted crossover, Comic Con India and the Indian Institute of Creative Technologies (IICT) have inked an MoU to jointly supercharge India’s animation, gaming, comics, and extended reality (AVGC-XR) ecosystem.
The partnership, announced during the launch of the IICT-NFDC campus in Mumbai and the unveiling of the WAVES Outcome Report, was signed by Ashish Kulkarni, Board Member, IICT, and Shefali Johnson, CEO, Comic Con India. The high-powered event also saw the presence of government heavyweights like Devendra Fadnavis, deputy chief minister of Maharashtra, Ashwini Vaishnaw, union minister for I&B, Railways and IT, and Sanjay Jaju, secretary, ministry of information & broadcasting, a clear signal that India’s creative economy is getting serious state backing.
Comic Con India, now part of Nodwin Gaming, has long been the country’s pop culture mothership, attracting fans, creators, and cosplayers in droves. On the other side, IICT, a newly announced National Centre of Excellence for AVGC-XR aims to be the IIT of the creative world, with a mission to train top talent, foster original IP, and bridge academia with the industry.
The MoU packs in more than just fanfare. IICT students will get a dedicated showcase zone at Comic Con India events, along with masterclasses from top creators in gaming, comics, animation, and XR. The partnership also includes hackathons, design jams, behind-the-scenes internships, and initiatives to promote youth-led fan art and indie content creation.
The collaboration comes at a time when India’s AVGC-XR sector is levelling up. As per the FX & Beyond: Shaping India’s AVGC Landscape report, the sector accounted for 20 per cent of the broader M&E industry in 2023, with revenues of 3.9 billion dollars. That figure is projected to rise to 6.8 billion dollars by 2026. Perhaps more crucially, AVGC-XR is expected to generate 160,000 new jobs annually with a roadmap to reach over 2 million direct jobs by 2030.
“We are proud to collaborate with IICT as part of the broader AVGC-XR vision for India,” said Shefali Johnson. “Through Comic Con, students can gain mentorship, connect with pop culture communities, and better understand the commercial dynamics of their craft.”
Ashish Kulkarni added, “This partnership aligns perfectly with the government’s vision of making India a global creative content hub. We aim to carve pathways for Indigenous IP using a transmedia ecosystem and build a vibrant pipeline of cultural ambassadors from India.”
For fans, creators, and students alike, this crossover has franchise potential. With India looking to go from content consumer to content powerhouse, the IICT-Comic Con alliance might just be the origin story the AVGC-XR sector needs.
Get your pens and pixels ready.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
