iWorld
FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook
MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.
Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.
The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”
FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”
FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
