News Broadcasting
FremantleMedia secures international deals for Martha Stewart’s new show
CANNES: The distribution arm of global production outfit FremantleMedia, Fremantle International Distribution (FID) managing director David Ellender announced at MipTV that it has secured a raft of global sales for Martha.
Martha (180 x 1 hour), the latest series from American lifestyle guru Martha Stewart and reality television producer Mark Burnett, has now been sold into 10 territories worldwide, with more on the cards.
Ellender said, “We are delighted to have acquired such a high profile and keenly-awaited daytime series from the cream of US television talent. These strong initial sales for Martha further confirm our reputation and standing as the leading independent distributor of US originated reality and lifestyle programming.”
FID’s sales team has brokered a number of deals which has seen the informative and educational new daytime chat show licensed to IBC Channel 2, Iceland; Good Life Channel, Israel; KTN Baraza, Kenya as well as TV4 and TV4 plus, Sweden, SIC Mulher, Portugal and Canal Plus, Poland.
The Martha momentum is building, with the popular series also going to New Zealand free-to-air channel Television New Zealand (TVNZ) and pay TV’s The Living Channel. ABS-CBN in the Philippines; Kablevision, Indonesia and ONIMedia, Korea have also picked up Martha.
A new recipe for daytime success, Martha shows Martha Stewart as we know and love her – and as we’ve never seen her before. The daily one-hour programme offers a new and different format for daytime TV. Combining Martha’s signature sense of humour with her love of people and projects, the show presents inspiring ideas from cooking and entertaining, to decorating, and home renovating, states an official release.
Launched in September 2005 in the US on NBC, Martha is shot in front of a live studio audience and features a variety of celebrity guests joining Martha, fast becoming the doyenne of daytime, in her culinary and domestic activities.
FID also holds the worldwide distribution rights to Martha excluding North America (US and Canada), Japan, Australia, and the Arabic-speaking Middle East. As part of the deal, the company has also acquired the Martha Stewart Living Television back catalogue for international distribution.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
