Gaming
Frameplay enters the Indian market in association with Gamestack
Mumbai: Frameplay, the global leader in enabling intrinsic in-gaming advertising, and Gamestack, a prominent gaming marketing company, have announced a partnership to offer innovative intrinsic in-game advertising solutions in the well-established Indian gaming market, which continues to see rapid growth. This partnership will allow brands to reach a vast audience of engaged Indian gaming communities through immersive in-game advertising experiences.
The partnership between Frameplay and Gamestack comes at a critical time when brands are looking to target the Indian gaming audience. Through this partnership, Frameplay will leverage Gamestack’s market expertise and brand partnerships to deliver engaging and contextually relevant in-game advertising experiences. The partnership will provide advertisers with access to Frameplay’s premium global gaming inventory, enabling brands to reach their target audience more effectively.
“We are excited to partner with Gamestack, as we share a similar passion for gaming and introducing brands to scalable, premium content opportunities,” said Frameplay SVP of partnerships Amy Venier. “India is home to one of the world’s largest gaming populations, which continues to grow at a significant rate. We offer several global titles that are popular in India, and our partnership with Gamestack will help us authentically connect more brands in the region with these incredible gaming communities”.
As per Lumikai’s recent market research, India’s gaming market will grow at a CAGR of 27 per cent to reach $8.6 billion in FY27.
“Partnering with Frameplay allows us to offer our brand and agency partners more relevant and engaging advertising experiences while supporting our mission of providing exceptional gaming experiences,” said Gamestack co-founder Sumit Batheja. “We look forward to working with Frameplay to deliver innovative in-game advertising solutions that resonate with our users and provide meaningful value to our brand partners.”
The partnership between Frameplay and Gamestack will create opportunities for the Indian gaming market and will allow brands to engage with the gaming audience through immersive and relevant in-game advertising experiences.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
