News Broadcasting
Fox to offer an online preview of new season of ‘The Simpsons’
MUMBAI: As a way to whet fans appetitie for the new season of the longest running sitcom The Simpsons, US broadcaster Fox along with sister firm Fox Interactive Media (FIM) are offering fans a glimpse of the show on the web.
Through a campaign sponsored by Burger King, FIM sites will offer a promotional first look at the first episode.
In a Simpsons first, online fans on three FIM sites including MySpace.com, Fox.com and IGN.com’s new site will have the exclusive opportunity to see the first seven minutes of the first episode before it airs on television. In addition, viewers will get to see footage of an episode in the making including an animatic and the finished scene.
Across the FIM network, a marketing campaign will drive fans to the video debut and promote tune in for the broadcast. Promotional initiatives specific to each property include: AskMen.com becoming “AskHomer” for the day and profiling Homer as the site’s Man of the Week; FoxSports.com on MSN presenting Homer’s week one NFL picks; a “Simpsons”-style graphic takeover of the homepage on Rotten Tomatoes and much more. The promotion will culminate with The Simpsons season premiere on 10 September.
Fox president entertainment Peter Ligouri says, “This sneak peek at The Simpsons’ 18th season is a huge bonus for dedicated fans. Being able to preview the first episode of the new season will surely whet viewers’ appetite for the premiere on Sunday.”
FIM president Ross Levinsohn says, “We are thrilled to be able to offer an exclusive first look at the Simpsons to our core audience of 18-34 year olds, who have embraced this show as one of the most popular TV programs of our time.
“We are seeing an increasing demand for video content across FIM sites, and we are focused on delivering that content in a variety of ways – blending established media and user-generated content in a meaningful way.”
Simpsons fans can visit MySpace, www.igntv.com and Fox.com to get the first look at the first episode before it airs on 10 September. Additional Simpsons features and promotions can also be accessed at www.rottentomatoes.com and www.scout.com in addition to the other three sites.
The Simpsons will air their historic 400th episode in May 2007. The series features Homer, Marge, Bart, Lisa and Maggie Simpson who take traditional family life and turn them upside down.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
