Hindi
Fox Star Studios releasing Engaeyum Eppothum this Friday
MUMBAI: MUMBAI: After making films like My Name is Khan, Dum Maro Dum, Khichdi: The Movie among others, Fox Star Studios is set to release its first Tamil film Engaeyum Eppothum on 16 September in Mumbai, Chennai and select markets.
Engaeyum Eppothum is a breezy romantic film with an ensemble of cast including Jai, Anjali, Ananya and Sharvanand in lead roles.
Co-produced by A.R Murugadoss Productions, Engaeyum Eppothum is the first of a two-film deal for co-producing Tamil films between the two entities.
While the film will release in over 130 screens in Tamil Nadu, it will also be released in major markets including Bangalore, Andhra Pradesh, Delhi. The release in key International markets will follow in the next two weeks.
In Mumbai, the film will open across multiplexes as well as some single screens, recording the widest release for a Tamil film in Mumbai this year.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
