iWorld
Fox News launches OTT platform
MUMBAI: Fox News is getting into the digital business with an upcoming over-the-top (OTT) platform called Fox Nation. It will launch in the fourth quarter of 2018.
Fox Nation will show live exclusive daily streaming content and there will be long-form programming content that will be accessible only to subscribers. The OTT platform will also have access to exclusive events and archival content from two decades that isn’t available elsewhere. One of them will be popular interactions with Fox’s popular opinion hosts and personalities.
In making the announcement, Fox senior vice president of development and production John Finley said, “With our traditional cable viewership at an all-time high, we are proud to announce a new digital offering geared entirely toward the superfans, who represent the most loyal audience in cable, if not all of television. This initiative will capitalise on providing that viewer, who is among the most affluent and well educated in cable, with a highly specialised content experience on a platform they can watch anytime, anywhere.”
Fox Nation will be housed at Fox News headquarters in New York utilising its new state-of-the-art technology and the most modern studio space in the industry. Hiring for the new venture will begin in Q2 2018.
Fox News Channel is a 24-hour all-encompassing news service dedicated to delivering breaking news as well as political and business news. Owned by 21st Century Fox, it is available in more than 90 million homes and dominates the cable news landscape.
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iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
