Kids
Fox Home Entertainment & Hit Entertainment inks multimillion dollar deal
MUMBAI: Twentieth Century Fox Home Entertainment and Hit Entertainment have entered into a multimillion dollar, multi-year agreement for the exclusive marketing, sales and distribution rights to Hit’s extensive portfolio of award-winning children’s programming in the US and Canada.
Fox will begin distributing Hit’s full slate of home entertainment releases for August 2006.
The upcoming release slate includes several new direct-to-video and catalog titles for Hit’s top-selling franchises: Bob the Builder, Barney, Angelina Ballerina and Thomas & Friends. Fox will also distribute all of The Jim Henson Company’s Henson Family Classics, including Fraggle Rock and Animal Jam, for which Hit Entertainment serves as US agent for home entertainment, as well as licensing and merchandising.
“The entire Hit catalogue as well as future releases will benefit greatly from Fox’s industry-leading distribution acumen and clout in the market. This will allow Hit to dramatically expand its distribution and presence at retail thereby reaching even more families with young children,” said Hit North America president Patricia Wyatt.
“The Hit Entertainment portfolio contains some of the true jewels of children’s home entertainment. This agreement will allow us to further our expertise in the kids’ category as well as build Hit’s business at retail to our mutual benefit,” added Twentieth Century Fox Home Entertainment Worldwide president Mike Dunn.
Through the new partnership, each video release will benefit from the same type of comprehensive marketing that has enabled Twentieth Century Fox Home Entertainment to become an industry-leading distributor. Fox will now perform all of the business functions previously handled by Hit Entertainment’s US home entertainment division.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
