I&B Ministry
Former I&B minister Pramod Mahajan shot at by brother, remains critical
MUMBAI / NEW DELHI: Senior BJP leader and former information & broadcasting (I&B) minister Pramod Mahajan was shot this morning (Saturday) and remains in a critical condition.
Mahajan was shot at by his youngest brother Pravin with a Brownie pistol after an argument at the BJP leader’s apartment in Mumbai’s upscale Worli area at around 8 am, news channels have reported.
The 56-year-old former I&B minister reportedly has four bullets lodged in his body and has suffered grievous injury to his liver, pancreas and intestines. He underwent a nearly four-hour operation at Mumbai’s Hinduja Hospital where he was administered nearly 25 bottles of blood due to the heavy internal bleeding he suffered in the attack. Doctors have not removed the bullets yet and will take a call on that only after keeping him under observation for the next 48 hours.
It was on Mahajan’s watch that Star India in 1998-99 made its first concerted effort to get a direct-to-home (DTH) broadcast service going with its ISkyB venture. Mahajan had in end-1998 indicated that DTH clearances would come within two-and-a-half months.
Doordarshan’s news channel is also a brain child of Mahajan, who floated the idea in 1999. The idea of starting such a channel was mooted immediately after the BJP came to power in March 1998. Mahajan gave the green signal for starting the channel after he became I&B minister in December.
It was also Mahajan who got the idea to upgrade the facilities of Kashmir DD centre to counter Pakistani propaganda unleashed by Pakistan’s state broadcaster PTV in 1999-2000. Though a dedicated Kashmir channel was started with the help of private broadcasters when Arun Jaitley became the I&B minister after Mahajan in 2000, the former had sanctioned a $100m package for the upgradation of DD Kashmir’s centre.
After Mahajan was shifted to the telecom ministry, holding also the infotec portfolio, he expressly scotched an idea of merging the telecom and I&B ministry to form an ICE ministry for the proposed convergence era.
It is not wise to make one out of three important ministries of telecom, information and broadcasting and information technology, especially in view of the amount of work involved and number of employees associated, Mahajan had said while opposing a merger of the three ministries.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
