Connect with us

News Broadcasting

For U.S teens consuming media is a full-time job: VNU Teen Trend Report

Published

on

MUMBAI: According to Harrison Group’s recently released VNU Teen Trend Report, Americans aged 13 to 18 spend more than 72 hours a week using electronic media — defined as the Internet, mobile phones, television, music and videogames. Because teens are known for multitasking, their usage of devices can overlap.

Harrison Group vice-chairman Jim Taylor said, “The general saturation of media lends a feeling among teens that they are playing a starring role in their own reality TV show. Teen life has become a theatrical, self-directed media production.”

The Harrison Group, whose 2006 Teen Trends study was sponsored by VNU Business Media, surveyed 1,000 Americans aged 13 to 18 on their thoughts and habits, to extrapolate trends for the estimated 25.2 million teens in the US. This is the third year of the study.

Advertisement

The study estimates that despite their age, the population of teens has great purchasing power, thanks to money coming in from part-time jobs and parents. Teenagers spend about $195 billion annually on clothes, eating out, cars, movies and mobile phones, according to the report.

They’re also spending money on technology.

For 2006, one-third of teens reported owning an Apple iPod, up from only 1 per cent in 2003, according to the study. More than half said they also own and play Sony’s PlayStation 2, and one-third said they own an original Microsoft Xbox game console. But as many as three quarters reported playing videogames on a regular basis.

Advertisement

Harrison estimates that 75 per cent of teens spend two or three hours a day downloading or listening to music online. Roughly half of those kids say that downloading music for free is illegal. But 41 per cent are unconcerned with the ramifications or ethics of illegal downloads.

An estimated 68 per cent of teens have created profiles on social networks like MySpace, Xanga or Facebook. More than a quarter of the population keeps in touch with friends online on a daily basis, either through instant messaging, email, message boards or chat rooms. According to the study, the average teen chats via IM with 35 people for a total of three hours a week. But the average teen will only call or email with seven people who are not on their IM list on a weekly basis.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

CNN-News18 to host Kolkata Town Hall on Hooghly River

‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.

Published

on

MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.

The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.

CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.

Advertisement

From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.

Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD