I&B Ministry
FM Radio Phase III first batch to have e-auction of 135 channels
NEW DELHI: A total of 135 private FM radio channels will be auctioned in the first batch covering 69 cities in Phase III based on the reserve price formula approved by the Cabinet in 2011, the Parliament was informed on 20 March.
This covers towns and cities, which already have FM but have vacancy for more, apart from areas which do not have FM Radio.
Information and Broadcasting Ministry officials told Indiantelevision.com that the process would be completed by April-end.
Speaking in the Lok Sabha, I&B Minister Arun Jaitley said that apart from news that will be taken from All India Radio (AIR) under conditions to be mutually agreed with Prasar Bharati, Phase III will consider as non-news and current affairs live coverage of sports events of local nature, information pertaining to weather and traffic, cultural events and festivals, topics relating to examinations, results, admissions, career counsel availability of employment opportunities and public announcements pertaining to civic amenities.
In addition, categories not permitted at present, may subsequently be permitted by the Ministry from time to time, the Minister said.
In reply to a separate question, Minister of State Rajyavardhan Rathore said that there is no proposal for community radios before the Ministry.
The largest beneficiaries of the first batch are Maharashtra including Mumbai with 26 channels in 13 towns, Uttar Pradesh comes next with 22 channels in eight cities, followed by nine channels in six towns of Rajasthan and eight channels in five cities in Tamil Nadu.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
