iWorld
Flipkart likely to buy stake in Hotstar: Report
MUMBAI: Flipkart is taking a leaf out of Amazon’s book. Like its US rival, Flipkart is looking at buying a stake in India’s leading OTT platform, Star India-owned Hotstar, according to a report in Mint.
The OTT scenario in India is booming with Netflix and Amazon Prime Video betting millions on the Indian market as well as several domestic ones providing content. Amazon’s US strategy is to get people hooked to shopping through its video content. Flipkart is likely adopting the same method and using content to increase its shoppers.
Hotstar was launched in India in 2015 – about a year ahead of streaming giant Netflix and nearly two years ahead of Amazon Prime Video’s debut in the country. The OTT platform remains well ahead of both in terms of its popularity with domestic users.
A Hotstar representative denied any such talks with Flipkart, but said it was open to partnerships that can help grow the internet ecosystem in India and beyond, according to the report.
Flipkart has already tied up with Hotstar to launch a video advertising platform in July. Hotstar is also one of the internet partners for Flipkart Plus, its customer loyalty programme competing with Amazon Prime.
Hotstar has been offering premium content like HBO’s Game of Thrones and live-streaming of popular Indian Premier League (IPL) cricket for an annual subscription of Rs 999 ($13.90).
Walmart acquired about 77 per cent of Flipkart for nearly $16 billion in what was the US retail giant’s largest-ever deal and a move to take on arch-rival Amazon in a key growth market.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
