e-commerce
Flipkart joins hands with PC Jeweller
MUMBAI: Continuing the string of announcements, Flipkart has now joined hands with jewellery retailer PC Jeweller to create a platform for online jewellery shopping, reported PTI. “With the aim to revolutionise the trend of jewellery buying in India, this partnership will provide an online go-to platform for the shoppers,” both the companies said in a statement.
The focus will be on the replicating the comfort, convenience and brilliance that is associated with shopping at a PC Jeweller’s large format showroom online on Flipkart, it also added.
PC Jeweller executive director and chief operating officer RK Sharma said, “We are focussed on our online jewellery brand WearYourShine by PC Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange or return offline across over 46 showrooms of PC Jeweller.”
“We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business,” he added.
Flipkart’s deep data analytics and online cataloguing assistance will further refine the online shopping experience.
Flipkart retail senior VP Kalyan Krishnamurthy said, “Our access to the country’s largest customer base allows us to predict market needs and list new products on our site that we feel will cater to current customer demands. We are confident that precious jewellery, as a category, has huge potential if done right.”
“The association of Flipkart and PC Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level,” he added.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
