iWorld
First interactive WebTV in India to have live standup comedy online
NEW DELHI: The country’s first interactive WebTV IndiaPostLive.com has launched the comedy section of the portal which will have live standup comedy along with other shows.
This is for the first time in India when viewers will be allowed to participate in the show using Google+ or Skype and share their humour with the world. The section will also have blogs, graphics and short videos.
Talking about the collaboration, Indiapost Live founder CEO and editor BC Jojo said, “Comedy is an outstanding tool to communicate on the web space. It is the most widely used form in which the world connects to the internet and social media. We are anticipating that the new section will add value to the existing comedy culture with its quality content.”
India Post Live has taken on board the artistes from comedy company JokeJokerJokest, Nishant Joke Singh and Abijit Ganguly. According to JokeJokerJokest, ”India Post Live is a dynamic startup with a vision of Web 3.0 which is absolutely in sync with stand-up comedy and the way our comedy company Joke Joker Jokest envisions it. We believe this would be a healthy partnership between the two of us and we would generate fabulous end to end comical content for our users”.
The section will start with two promos which have already been released online.
Promo 1 – When #Kejri met Yo Yo! – https://www.youtube.com/watch?v=09heXgjTQ3E&feature=youtu.be
Promo 2 – Prankly speaking with Arnab https://www.youtube.com/watch?v=rHUDu6CMrgI&feature=youtu.be
IndiaPostlive.com is the first video-streaming, interactive news conversation portal from India. It is a forum that brings together diverse and multidimensional editorial resources and helps participants put across their views and ideas on society, politics, economy, culture, business, sports, entertainment, lifestyle and more. IndiaPostLive.com also has live interactive shows around key events and issues locally and around the world.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
