DTH
First Indian Digital TV Honours on 28 Jan
MUMBAI: 2013 was a watershed year for the cable TV and DTH industry, what with the the entire TV industry – cable TV operators, MSOs, DTH players – working on going into overdrive, pushing the government’s digital addressable system (DAS – digitisation) mandate. There were big developments and even bigger initiatives, and it is with a view to recognising and rewarding such endeavours as well as the individuals and organisations behind them that Indiantelevision.com has instituted a first-of-its-kind initiative called ‘The Indian Digital TV Honours’, to be held on Tuesday 28 January at The Lalit, New Delhi.
The list of best practices and worthy winners has been compiled by an advisory board comprising senior executives, industry veterans and the indiantelevision.com editorial team led by founder, CEO and editor-in-chief Anil Wanvari.
According to Media Partners Asia executive director and co-founder and member of the advisory board Vivek Couto, The Indian Digital TV Honours is a laudable effort as it will go a long way in encouraging individuals to accelerate the development of the industry. “That’s because it seeks to recognize the achievement, innovation and vision of the stakeholders,” he says.”
Media observer and consultant and member of the advisory board Sanjeev Hiremath adds: “It is an encouraging initiative by Indiantelevision.com. It is a way to both support and encourage the implementation of DAS. I am glad that a platform like this has been set up by the Indiantelevision team.”
BCCL president corporate development (and member of the advisory board) Sunil Lulla believes there was a need to acknowledge the manner in which television distribution is changing. “I am glad that there is another first from Indiantelevision.com. Acknowledgement is needed. Though the switch from analog to digital will take time, encouragement is needed.”
Chrome Data Analytics and Media founder and MD Pankaj Krishna joins his peers in lauding the effort. “I am sure pretty soon, others will follow it too. One must remember that digitisation is very critical to us now and with the change in wind, the transition from analog to digital is going to become crucial. In short, it is like the change from Kodak film roll which we used 10 years ago to a digicam, which has become a part of our lives now.”
So how did the advisory board select the winners? Says Wanvari: “We had detailed discussions with various stakeholders in the industry, to come up with a filtered list of top achievements to which the advisory members also contributed.”
Adds Lulla: “A list was given to us comprising names of people and companies that have made a difference to digitisation from various points of view like preparedness, initiatives taken, consumers, success etc. So, I looked at these from various perspectives like who made it simple for consumers, who followed the regulations, which company or person drove the change and so on…”
What were the criteria for selection? Couto anwers: “The criteria were simple. Any stakeholder or regulator who has ushered in development through investment, leadership or a combination of both to accelerate quality content and infrastructure for consumers will feature in the list.”
The entire selection process took almost a month for the advisory board. Hiremath, who identified categories to honour key initiatives, says: “This is going to be an exciting and interesting event.”
According to Hiremath and Couto, while the first edition will honour well-known names from the industry, the awards will only get bigger and better with time.
“We will see OTT players, software developers, app developers and many others entering the ecosystem in the future,” Couto rounds off.
The Event is:
Powered by Partner: Den
Associate Partners: Hathway, Surewaves, Videocon D2H
Support Partner: SES, The One Alliance
Media Partner: India News
Thanks to HBO Defined and HBO Hits for the support
Online Media Partners: Radioandmusic.com, Tellychakkar.com
Event Executed By: ITV2.0 Productions
An Initiative By: Indiantelevision.com
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
