Kids
Find your ideal Holi companion among your favorite toons
Mumbai: Ever wondered how you can celebrate the festival of colours with your favourite toons? Dodge those pichkaris like Naruto and prank your friends with gulaal just like Honey Bunny. Grab your water guns, fill your buckets with colours and let’s find out how you can celebrate Holi with the craziest bunch in town – the Sony YAY! toons.
Unleash your inner OG Jholers:
This Holi, team up with the OG Jholers as you plot who should be the target of your colour filled buckets. Can you imagine what pranks would they pull? Honey and Bunny would definitely outsmart others with water balloons filled with mud. Popat is sure to ‘accidentally’ spill gulaal on you, turning you into a walking rainbow. This Holi, get ready for even more goofy pranks, surprise attacks with colours and laughter that erupts like fireworks!
Play water tag with Naruto:
Holi just got way cooler with ninja-themed water tag. Imagine your backyard transformed into an obstacle course. With this Naruto Shippuden-inspired game of water tag, you and your friends will dodge, duck, and dive like real ninjas, soaking each other with those pichkaris. Let Naruto’s ninja way lead your celebrations and find out who will be the last ninja standing.
Spend a lazy afternoon with Oggy:
After the vibrant Holi celebration with friends, it’s time to unwind and embrace the lazy afternoon with Oggy. Even though he is always chasing after the mischievous cockroaches with his swatter, Oggy knows how to relax. Picture yourself lounging on the couch, just like your favourite blue cat. Make the most of a peaceful afternoon with some sweet lassi and ghujiya after the colourful Holi bash.
Tune into Sony YAY! and celebrate Holi with your favourite toons.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
