iWorld
FilterCopy and Maruti Suzuki WagonR present ‘Bada Sheher Choti Family’
Mumbai: Pocket Aces, a leading digital entertainment media company, announced a fresh new mini-series, “Bada Sheher Choti Family,” under their creative studio, FilterCopy in collaboration with Maruti Suzuki WagonR. The three-episode series, with each episode ranging from 8 to 10 minutes, offers a delightful and relatable portrayal of a middle-class family embarking on a life-changing journey.
“Bada Sheher Choti Family“, starring Nakuul Mehta and Erica Fernandes, unfolds the charming tale of Shruti, Kartik, and their adorable daughter, Navya (Navu), as they transition from their quaint hometown of Indore to the vibrant metropolis of Mumbai. Through their eyes, viewers are taken on a rollercoaster of emotions, experiencing the thrills and challenges of adapting to a new city, the quest for belonging, and the comforting embrace of unwavering family love.
Maruti Suzuki WagonR emerges as a star in this series, epitomising the quintessential family car with its roomy design and outstanding mileage. As Kartik and his family navigate their new life in Mumbai, the car becomes a sanctuary of comfort and dependability, seamlessly integrating into their daily adventures and reinforcing the pivotal role of family values. Each episode draws perfect parallels between life and the car’s features, like the spacious seating that embraces the entire family, the intuitive auto gear shift that mirrors the evolving dynamics of family life, and the smartphone navigation system that guides them through the unfamiliar streets of Mumbai, ensuring they always find their way home.
This collaboration between FilterCopy and Maruti Suzuki masterfully intertwines storytelling with brand synergy, crafting a heartwarming narrative that highlights the power of family and resilience. Maruti Suzuki WagonR enriches the storyline, presenting itself as the ultimate companion for families embracing the challenges of a new city.
Pocket Aces D2C head Vishwanath Shetty expresses, “We are incredibly excited to present ‘Bada Sheher Choti Family’ on FilterCopy. Pocket Aces has always been at the forefront when it comes to D2C content, whether it’s fiction or non-fiction. As part of our strategy this year, we are focused on creating more fiction mini-series on FilterCopy, and this association with Maruti Suzuki WagonR is a significant step in that direction. This mini-series has been carefully crafted to showcase how Maruti Suzuki WagonR is the perfect fit for a family car. With its spacious design and impressive features, it complements the journey of our characters as they navigate life in a big city. We hope to continue this association with Maruti Suzuki and bring you more heartfelt stories in the future.”
“Maruti Suzuki India Limited is proud to partner with Pocket Aces for ‘Bada Sheher Choti Family.’ This mini-series aligns perfectly with the values that Maruti Suzuki stands for – family, reliability, and resilience. Maruti Suzuki WagonR is more than just a car; it’s a trusted companion for families navigating the journey of life. We hope this series resonates with audiences and reinforces the importance of family bonds,” says Maruti Suzuki India Ltd.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
