GECs
Filmy launches its gaming property ‘Filmy Stock Exchange’
MUMBAI: For those who love to play the stock exchanges and are fascinated by Bollywood, Sahara’s Hindi movie channel Filmy has launched Filmy Stock Exchange.
Beginning 1 October, this game will be played through the internet and mobile and it will give Bollywood fans across India an opportunity to “own” their favourite stars by trading for them. It could be anybody from Sharukh Khan to Aishwarya Rai.
Actor Arshad Warsi is the brand ambassador for this new show. “The idea of FSE is fascinating. The younger audience will be able to connect with it very well. There can’t be a more engaging way of learning the workings of the stock exchange. It’s simple and fun to play.”
Registered users will initially get 1000 Filmy Rs (FRs) to create their portfolio of stars. The stock prices of each star will change every hour on the basis of their box office performance, trading trends, industry news and gossip. And in the process players can redeem their filmy Rs for big, exciting prizes.
Talking about the game, Sahara One Media And Entertainment Limited CEO Shantonu Aditya says, “In today’s media scenario, interactivity and convergence are key to a brand’s growth. FSE is a cutting-edge initiative to take the channel’s brand proposition forward.”
“It’s a one stop destination for all film buffs if one plays intelligently. And moreover there are prizes every week. We are in the process of tying up with brands for the prizes,” adds Aditya.
The publicity campaign for the show will begin soon with 30 or 60 second teasers. It will also give the viewers an insight into how to play the game. Once FSE kicks off the channel is planning collaborations with radio stations and trade magazines.
Filmy business head Ashutosh says, “This is an absolutely new concept. In a way it will be a parameter for the players to check out where their icons stand. It’s just not an engaging property for our viewers, it’s a good brand for our advertisers to associate with. It’s a multimedia property in the true sense of the term.”
“The response from the film fraternity has also been exciting. There will be 30 stars at the end of every month. And by the end of each month, around three stars will go out and more will be added on the show,” added Shailesh Kapoor, head of marketing and content.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
