Hollywood
Films Division complex can become a hub for Indian cinema: Mukesh Sharma
NEW DELHI: Actor Jackie Shroff – the brand ambassador of the Mumbai International Film Festival for Documentary, short and animation films – could not have a better 59th birthday.
After attending an Animation Workshop and between eating pieces of cake, Jackie gushed: “You know, I spent my birthday today attending a class in animation filmmaking by Italian filmmaker Luca Rafaelli and India’s Dhwani Desai.”
Shroff was addressing a mid-fest press meet yesterday with Festival Director Mukesh Sharma who had surprised him with a birthday cake. The Press Information Bureau which put up the Media Centre also gave him a separate cake.
Speaking at the press meet, Sharma said that he was convinced that the festival could do with several changes but he would consider these after the Festival was over. “There is always scope for improvement,” he added.
Sharma said there were several impediments but he and his team overcame these one by one. He said with the Museum of Indian Cinema getting ready by the next MIFF, the Films Division complex could become a very good hub of cinema.
The simultaneous screenings of national films as part of the MIFF Zone in nineteen cities had been very encouraging. He would also explore starting the weekly FD Zone in Delhi.
He said in answer to a question that Prasar Bharati had assured him about considering the suggestion for a separate documentary
Shroff said the Festival had been a learning for him. Animation was very close to his heart and he had seen several good films at the Festival. He wanted filmmakers to work towards oneness.
He also felt MIFF should be an annual Festival and not come every two years.
Hollywood
Utopai Studios partners Huace to deploy PAI for long form content
Deal includes revenue sharing as Huace adopts AI engine across global ops
MUMBAI: Lights, camera… algorithm, the script just got a silicon co-writer. In a move that signals how storytelling itself is being re-engineered, U.S.-based Utopai Studios has partnered China’s Huace Film & TV Co. Ltd. to bring artificial general intelligence into the heart of long-form content creation.
At the centre of the deal is PAI, Utopai’s cinematic storytelling system, which Huace will deploy as a core engine across its production pipeline from development and creative iteration to global localisation. The partnership includes a large-scale annual usage commitment from Huace, alongside a usage-based revenue-sharing model, underscoring both ambition and commercial confidence on both sides.
For Huace, one of China’s largest film and television companies, the bet is not on automation alone but on scale with control. With distribution spanning over 200 countries and a presence across more than 20 international platforms, including Netflix and YouTube, the company brings a vast content ecosystem where even marginal efficiency gains can translate into significant output shifts. Its extensive TV IP library further positions it as fertile ground for AI-assisted storytelling workflows.
The choice of PAI follows what Huace described as a rigorous evaluation of existing AI tools, many of which remain limited to fragmented use cases such as video generation or editing. What tipped the scales, according to the company, was PAI’s ability to handle long-form narrative complexity maintaining continuity, structure, and creative coherence across entire story arcs rather than isolated clips.
Utopai, for its part, is using the partnership to anchor its international expansion strategy, pitching PAI as an enterprise-ready system built for customisation, privacy, and regulatory adaptability across markets. That positioning becomes particularly relevant as global media companies increasingly scrutinise how AI integrates into proprietary workflows.
The timing is notable. Earlier this month, Utopai upgraded PAI to support three-minute 4K video generation and advanced multi-shot sequencing features designed to tackle one of AI storytelling’s biggest hurdles: consistency across scenes.
What emerges is not just another tech collaboration, but a glimpse into how the grammar of filmmaking could evolve. Because if stories were once crafted frame by frame, the next chapter might just be coded scene by scene.
