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Fifa signs deal for official World Cup melody
MUMBAI: Music publisher and online publishing administrator Kobalt Music Group has been signed up by footballs’ governing body Fifa to be the exclusive worldwide licensor and administrator for the Official Melody of the 2006 Fifa World Cup.
Written by Nadir Khayat aka Red One and Bilal Hajji, the 30-second melody, a sample from the Red One song Bamboo will also be incorporated into several other songs.
These include the official single of the event and other pieces of music to be used extensively throughout the championships, including the song Hips Don’t Lie – Bamboo which has been performed by Shakira.
In addition, dance, hip-hop, house and Bamboo mixes will also be sold as ringtones. Kobalt founder and CEO Willard Ahdritz says, “Kobalt is exploiting the content on a global basis through digital distribution partners on five continents. With an audience of more than a billion people and extensive promotion, the potential exposure and consumer base for the Official Melody is extraordinary.
“We are thrilled to be the administrator for Fifa to market, license and collect for both the publishing and master rights in what could be the biggest digital event ever.”
The World Cup takes place from 9 June-9 July in Germany. The Official Melody of the event will receive extensive exposure during all World Cup events, including cross-promotion and in sponsor ad spots from such advertisers as Adidas, Avaya, Budweiser, Coke, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, Mastercard, McDonald’s, Phillips, Toshiba and Yahoo.
Through the deal, Kobalt is working with Fifa’s concept developer, Engine AB an MTG company, which is Fifa’s exclusive agent for the creation and supervision of the overall music program for the 2006 Fifa World Cup.
Kobalt is a global, independent music publisher offering administrative and creative services to writers, publishers and other publishing rights holders. Kobalt’s technology enables clients to receive faster delivery of revenues and information in a transparent and efficient manner.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
