International
FIFA Club World Cup live at PVR Inox
MUMBAI: PVR Inox is set to deliver one of the most anticipated global sporting events of the year to Indian audiences with its upcoming in-cinema screening of the FIFA Club World Cup Final 2025, in an exclusive partnership with DAZN, the official global broadcaster of the tournament.
The thrilling finale is scheduled to go live at 12:30 AM IST on July 14, 2025, and will be screened across select PVR INOX cinemas in key cities, subject to state-level permissions currently being initiated. The event promises a high-voltage football experience like no other—bringing the global fever of the Club World Cup into the heart of India’s cinemas.
Taking the live viewing experience several notches higher, the FIFA Club World Cup Final will feature an extravagant halftime show produced by Global Citizen, starring global music sensations Doja Cat, J Balvin, and Tems. The combination of electrifying sport and power-packed performances will turn cinemas into cultural arenas, uniting football fans and music lovers alike.
“The FIFA Club World Cup Final 2025 is a powerful addition to our growing portfolio of alternate content offerings at PVR INOX. As cinemas evolve into multi-purpose entertainment venues, we are committed to curating experiences that go beyond movies, bringing live sports, music, and cultural events to the big screen. Events like these redefine what it means to go to the movies and allow us to build deeper, more dynamic engagement with our audiences. We’re proud to partner with DAZN to make this global moment accessible to fans across India in an immersive, community-driven format” said PVR Inox Ltd chief business planning and strategy officer, Kamal Gianchandani.
With its cutting-edge projection systems, Dolby surround sound, ultra-wide screens, and plush recliner seating, PVR Inox will offer fans an immersive and energetic stadium-style atmosphere—without leaving the city.
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International
Utopai Studios unveils 4K three-minute video generation for PAI platform
New Story Agent and editing tools aim to streamline AI-led filmmaking workflows
MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.
The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.
At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.
Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.
Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.
The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.
Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.
As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.
