Movies
Ficci seeks widespread benefits, exemptions for digital cinema
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NEW DELHI: The Federation of Indian Chambers of Commerce and Industry (Ficci) has demanded various benefits for the digital cinema industry, including tax holiday under Income Tax, exemption from MAT and DDT, 100 per cent depreciation benefit, sales tax exemption and customs benefits. Topping the list of demands is a 10-year income tax holiday, just as is done in the case of various types of infrastructure development, including creation of trunking, broadband network and tax holidays multiplexes. The Ficci document has also strongly stressed the definite need for removal of service tax in the case of this “fledgling industry”,  |
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It has shown that at various stages, from conversion of analogue images to digital and the time of being actual screening, the players – operators, distributors, rentals for service providers, etc. pay several times. “All the services described in the business model above attract a levy of service tax at 12% plus 2% education cess thereon, albeit under different service categories. It is submitted that for an industry in its infancy, a cost of 12.24% of its revenues will have a significant adverse affect on its prospects, if not serve to destroy it altogether,” Ficci has emphasised. The document spelling out Ficci’s budgetary wishlist says that digital cinema has tremendous benefits, not the least of which is less burden on the environment, which is the ground on which it has demanded 100 depreciation benefit for the sector. The document argues that analogue prints are made from polyester films and are destroyed by burning, which is a huge bio-hazard. Digital prints are mere digital files and can be simply erased from our server’s memory. Hence, film waste removal is taxing on the environment, because polyester films cannot be recycled. |
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Ficci has suggested the development of digital cinema infrastructure that would benefit the industry hugely. It argues that this will increase box office collections, generate rural employment and curb piracy, as well create savings in foreign exchange and minimize wastage in print. “In India”, the document argues, “software piracy has assumed gigantic proportions. Ficci studies estimate that the Indian film industry loses almost 42 per cent revenue due to piracy. “In absolute terms this amounts to approximately Rs 2,000 crore on account of piracy. This is money on which the government earns neither Entertainment Tax nor Income Tax. “An early and widespread release of movies, enabled by digital cinema will act as an effective deterrent to piracy,” it says. Ficci also says that early migrants to the digital cinema system have reported more than 100 per cent increase in revenue collections by way of increased box office collections due to early screening of movies. “Needless to mention, this has also translated into enhanced collections of Entertainment and Income Tax,” stressed the document. Digital cinema makes niche cinema and regional language films more commercially viable. This will, in turn, generate employment for local artists and technicians and other regional film industry related infrastructural suppliers, holds Ficci. It has stressed that digital cinema infrastructure equipment, particularly the digital projector and digital movie compressor, which attract the peak rate of custom duty, be given exemption. “Since these items are not manufactured in India and are a very heavy cost burden to the provider these should be treated at par with hi-tech and information technology sector items with customs duty being reduced to nil,” suggests Ficci. Ficci has also recommended that the state governments give lease tax exemption to the new industry. Considering the way digital cinema infrastructure is poised to revolutionise the films and visual arts exhibition in the country, with multi-fold advantages to all the constituents of the society, (viz. the content owner, the theatre owner, the tax administration, and the general public as the ultimate consumer), it certainly deserves a whole hearted support from the Government of India, Ficci feels. “And as elucidated above, a strong Digital Cinema Infrastructure would, in the long run, pay back more than what it is requesting for now.” |
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
