eNews
Festivelle: Gul Panag & Shruti video chronicles women’s thoughts
MUMBAI: The power girls of B-town — Gul Panag and Shruti Seth — have come together and curated the first of its kind women-centric event called ‘Festivelle’ organised by women, for women. To promote the event, Festivelle has partnered with Pocket Acesto launch a video- What women mean v.s What they say featuring Gul and Shruti as the protagonists.
Pocket Aces is one of the fastest growing digital entertainment companies in India which company conceptualizes, creates, and distributes engaging original content for the millennial through its channels — Dice Media and FilterCopy.
The video is an interesting and honest take on everyday situations that women go through, how as a woman she would want to react but how she eventually deals with that situation. Besides this video, Pocket Aces has also published articles on FilterCopy by the co-creators of ‘Festivelle’ talking about what both personally believe in and stand for.
On partnering with Pocket Aces, Shruti Seth, Co-creator, Festivelle said, “Our partnership with Pocketaces/filtercopy has been delightful. The content has been kickass and so well executed. Thank you for adding so much value to Festivelle.”
Festivelle co-creator Gul Panag, commenting on this unique initiative, said, “I love what Filter Copy is doing! Here’s to more such collaborations.” Panag added: “Often, women find it hard to be able to speak their minds and are busy juggling several things together. This video with FilterCopy has made sure that we conveyed the message that it’s okay for women to take a break and that they should always be able to speak their mind. And that’s exactly the message of Festivelle as well.”
Commenting on the partnership with ‘Festivelle’, Pocket Aces co-founder Aditi Shrivastava said, “Festivelle is a fresh and much-required initiative, and we are glad to be partnering with them. Women constitute over 50% of FilterCopy’s audience – they love content that they can relate to, engage with, and create conversations around. Festivelle’s motto – taking a break – is relatable to every woman, and this is exactly what prompted us to be involved. Seeing Gul and Shruti in every day, accessible situations is what has made the video really work.” Aditi is also a panelist at Festivelle, and will be talking to women about managing their personal finances better.
With the intent to celebrate womanhood, this event will bring to women music, comedy, spa sessions, fun conversations, food, shopping and much more. Festivelle will give women the opportunity to spend two days amidst revelry and celebration.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
