I&B Ministry
FCC proposes rules for satellite TV market modification
MUMBAI: The Federal Communications Commission (FCC) has proposed modifying satellite television market rules to enable satellite subscribers to gain access to in-state news and other programming that they currently are unable to receive. The Notice of Proposed Rulemaking implements Section 102 of the STELA Reauthorization Act of 2014 (STELAR).
The proposal would, as Congress directed, create regulatory parity between satellite and cable television providers. Federal law requires satellite television carriers, such as DIRECTV and DISH Network, to use the Nielsen Company’s Designated Market Area (DMA) assignments to determine, which TV broadcast stations to carry and include in their local programming packages to subscribers. DMAs describe a station’s local television market in terms of a unique group of counties and are defined by Nielsen based on measured viewing patterns. DMAs frequently cross state lines and thus may include counties from multiple states.
Where these multistate DMAs exist, satellite subscribers located in certain out-of-state counties within a DMA (so-called “orphan counties”) are sometimes unable to receive in-state broadcast television stations. This means that some satellite subscribers may lack access to in-state news, sports, public affairs, political information and emergency information, such as severe weather alerts, school closings, road closures and other breaking news. In addition, some of these subscribers may be located in rural areas which are unable to receive in-state stations by means of over-the-air reception and which may have limited, if any, broadband service.
Congress, through Section 102 of the STELAR, gave the Commission authority to modify a commercial television station’s local television market for purposes of satellite carriage rights. Prior to the STELAR, the Commission had authority to modify markets only in the cable carriage context. The Commission proposes to apply the existing cable rule to the satellite carriage context, while adding rules to address the unique nature of satellite television service, such as giving carriers an exception if the resulting carriage is “not technically and economically feasible.” Market modification allows the Commission, on request from a broadcaster or cable operator, to add or delete communities from a particular commercial TV broadcast station’s local television market to better reflect market realities.
The STELAR requires the Commission to issue final rules for satellite television market modification on or before 4 September, 2015.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
