Applications
FanTV aims to onboard over one lakh creators and 10 million users
Mumbai: FanTV, the leading decentralized social app with over four million users, has announced a strategic partnership with Mysten Labs to drive mass adoption of Web3 technology. This collaboration marks a significant milestone in FanTV’s mission to revolutionize the content creation and consumption market and expand its creator base and user engagement, FanTV aims to onboard over 100,000 creators and 10 million users.
By harnessing the expertise of Mysten Labs and leveraging the capabilities of the Sui blockchain, FanTV is poised to reshape the social media landscape and empower creators worldwide.
FanTV founder and CEO Prashan Agarwal stated, ” At FanTV, our vision has always been to empower creators and users. Content creators and users have primarily been the product while the respective platform reaps majority of the benefit. FanTV is hyper-focused on disrupting that status quo. We believe that content creators and consumers are the backbone and should be rewarded proportionately for their contribution. Through our collaboration with Mysten Labs, we are committed to driving innovation and democratizing the content creation ecosystem. Our goal is to onboard over 100,000 creators and 10 million users, ushering in a new era of decentralized social media in the next 12-18 months.”
FanTV had earlier raised $5.5 mn in their seed round led by Multicoin capital with Krafton, IOSG Ventures, Woodstock Fund.
FanTV’s unique watch-to-earn offering has garnered widespread acclaim, attracting over four million users and more than 20,000 creators. With the global video streaming market projected to surpass $1.9 trillion by 2030, FanTV is well-positioned to capitalize on the burgeoning creator economy and foster community-driven content creation.
“Prashan and his team have built a groundbreaking product with seamless UI / UX experience, and seeing FanTV attract millions of real users speaks volumes about the love from creators and users,” said Mysten Labs chief product officer Adeniyi Abiodun. “We are excited to witness their continued success in the Web3 social space.”
FanTV’s ambitious goal of onboarding over 100,000 creators and 10 million users underscores its dedication to driving innovation and fostering community engagement. With the support of Mysten Labs and the capabilities of the Sui blockchain, FanTV is poised to redefine the future of decentralized social media.
For more information about FanTV and its transition to Sui, please visit https://fantv.world.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
