iWorld
#fame eyes 10 mn downloads in 6 months for first live video entertainment app
MUMBAI: #fame is all set to bridge the gap between entertainment and audiences by launching India’s first live video entertainment app in beta on iOS and Google Play.
Through the app, performers can live beam to fans from their smart phones. What’s more, the company is targeting 10 million downloads for the app in the first six month and is expected to bring on-board more than 50,000 skilled and amateur performers with this new video-on-demand (VoD) platform.
#fame CEO Saket Saurabh said, “The #fame app is pioneering not only because it is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a manifestation of #fame’s vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”
Since launch, the network has seen strong traction for its suite of digital shows and properties. Apart from its mobile app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and other content publishers. #fame strategically focuses on emerging and established talent to build digital video channels and communities around them.
In a bid to expand its boundaries, #fame has also identified five additional markets in South-East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India.
To The New (TTN) Ventures, the parent company of #fame, has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content & Knowledge). Astro Overseas, a cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.
“#fame is creating an exciting new live category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South-East Asia in the near future,” added To The New Ventures managing director Puneet Johar.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
