iWorld
Falcon secures presence in India through deal with JPR Network
MUMBAI: Digital technology and media group Falcon Media House has signed a landmark deal with Mumbai-based cable network provider JPR Network. The company has agreed to provide live and on-demand digital streaming technology to the latter.
“We’re looking forward to delivering the first of many such systems as OTT platforms represent the future of broadcasting,” Falcon’s executive chairman Gert Rieder said.
“Local networks and mobile services in India, Africa and Southeast Asia are not always reliable enough to provide high-quality streaming experiences, which is where the Quiptel technology makes a big difference,” he added.
After inking deals in Nigeria, South Africa, Canada and Mongolia, Falcon has entered India through the new pact. JPR reaps advantage from a partnership in which Falcon provides subsidiary Quiptel’s patented Q-Flow open internet streaming technology.
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iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
