Applications
Facebook unveils updated news feed
MUMBAI: Online social network Facebook has announced changes to its news feed. The aim the company says is to reduce clutter and focus more on stories from the people that users care about.
Users Facebook explains will see all the stories they saw in the news deed before, but with a fresh new look. Each story has been completely rebuilt and the aim is to be much more vibrant and colorful and highlight the content that friends are sharing.
To make sure users are seeing all the stories that they want to see, Facebook has introduced several new feeds to explore in addition to the same News Feed that users have:
All Friends – a feed that shows users everything that friends are sharing
Photos – a feed with nothing but photos from friends and the Pages that the user likes
Music – This is a feed with posts about the music that the user listens to
Following – a feed with the latest news from the Pages that the user likes and the people followed.
Facebook adds that with the new design, it now has the same look and feel on mobile, tablet and web. For example, the left-hand menu is accessible anywhere one goes on Facebook. Users also have a way to jump right to the top of News Feed whenever new stories come in.
Facebook founder Mark Zuckerberg has described the revamped news feed as being richer, simpler, more beautiful. Facebook plans to roll out the redesigned feed in the coming weeks.
on web and mobile. If users want to get it early, they can visit www.facebook.com/newsfeed and add themselves to the waiting list. These design updates will be available on the iPhone and iPad in the coming weeks and to Android soon after.
This news comes at a time when teens are losing interest in the social network. In its annual 10-K filing with the Securities and Exchange Commission report Facebook noted, “We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
