iWorld
Facebook to ban cryptocurrency ads
MUMBAI: Facebook is banning ads on its social network that promote cryptocurrencies, initial coin offerings and binary options saying they’re “frequently associated with misleading or deceptive promotional practices.”
In a blog post on Tuesday, the company outlined a new policy prohibiting ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices.”
The policy will be “intentionally broad” while Facebook works to understand which ads are deceptive or misleading, from companies “not currently operating in good faith,” the company said in the post. Facebook, along with its other properties including Instagram, won’t allow ads that say “Use your retirement funds to buy Bitcoin!” for example, or those that promote binary options trading, a risky derivative with an all-or-nothing payoff.
As public interest in bitcoin and other digital currencies has skyrocketed, Facebook users may have seen an uptick in ads for investing in cryptocurrencies. Late last year, bitcoin’s popularity and value surged. In December, one bitcoin was worth $17,000. It has since fallen to $10,000.
“We want people to continue to discover and learn about new products and services through Facebook ads without fear of scams or deception,” Facebook product management director Rob Leathern wrote in the post. “That said, there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith.”
A spokesman for Facebook said ad policies will be enforced through both automated and manual reviews, and ads that lead to websites where the main business model is cryptocurrency, ICOs, or binary options won’t be allowed. Facebook users can also report ads that they believe violate the policy.
Also Read:
YouTube, FB to corner major ad spend globally over 5 years
Social media most significant for snackable content: NBA India MD
MIB to collect data on satellite capacity needs, digital chatter
iWorld
Hari Om OTT partners Amazon MX Player to widen devotional reach
Spiritual stories find a bigger stage as platform eyes global audiences
MUMBAI: Hari Om OTT is taking its faith-first storytelling to a wider audience, signing a strategic distribution deal with Amazon MX Player that places its entire content library on the popular streaming platform.
Launched in June 2024, Hari Om OTT has carved a niche in devotional and spiritual content, offering shows rooted in Indian mythology and cultural traditions. With this new partnership, both its existing catalogue and upcoming originals will now be available on Amazon MX Player, making access easier for viewers across the country.
The collaboration also stretches beyond borders. To scale its global footprint, the platform’s content will additionally be available on Amazon Prime Video, opening the doors to international audiences seeking culturally rich, faith-based narratives.
Hari Om OTT’s growing slate includes titles such as ‘Mata Saraswati’, ‘Jai Mahalakshmi’, ‘Jai Jagannath’ and ‘Shri Tirupati Balaji’, with several new originals currently in the pipeline as part of this expansion.
Speaking on the development, executive vice president group Priyannka Chaurasiya described the partnership as a significant step forward. She noted that the platform has always focused on stories deeply rooted in Indian history but with universal appeal. Aligning with a platform that has a vast global reach, she said, allows these stories to travel further and resonate with audiences worldwide.
With this move, Hari Om OTT is not just widening its reach but also placing devotional storytelling firmly in the mainstream streaming conversation, where faith meets format and tradition finds a digital stage.
