MUMBAI: Facebook today, announced partnerships with top music labels including T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences such as videos, messages, stories and other creative content on Facebook and Instagram. 

Music has always occupied a central place in the imagination of Indians and also, an incredible vehicle to express emotion. At Facebook, we have been partnering with the music community around the world to bring music into the ways people can share moments and express themselves on Facebook. 

Starting today, people in India can include hundreds of thousands of licensed Indian music in the videos and posts they share on Facebook, making their moments more meaningful and personal. Through these partnerships, users can include their favorite tracks from popular films including the latest hits like Apna Time Aayega from Gully Boy, Aankh Marey from Simmba, Swag Se Swagat from Tiger Zinda Hai, as well as regional hits like Lahore by Guru Randhawa, Zingaat from Sairat plus old classics like Bas Ek Sanam Chaahiye from Aashiqui.

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Commenting on the development, Bhushan Kumar, T- Series chairman and managing director said, “We're living at a time when we're talking to one another from across the globe using audio-visual language. One video with music and lyrics connects with billions across India and the planet. There's nothing more to be said. And where do they connect? Social Media. So, the idea to officially make available rights of Bollywood songs, which can be heard in every corner of the globe, to Facebook users so they can express their feelings through their posts, memes and messages with added masala and tadka, is an inevitable stroke of genius. Now, just say it with a Bollywood song. Even better, make it a T-Series song!”

Neeraj Kalyan, T-Series President and Digital head of the music major added, “When Facebook came to us with this idea of users adding licensed music to their videos and photos, it was music to our ears. We knew this is the next logical step in the T-Series growth story. Bollywood music is loved by all, so why not use it to communicate your thoughts and feelings? We have one of the largest catalog of songs and T-Series, today, is India's leading music label, digitally. Today's digitally savvy consumers are ultra-creative and it will be interesting to see how they re-purpose our music and videos to say what they want the world to hear."

Commenting on the association, Anurag Bedi, Business Head, Zee Music Company said “We are excited to partner with Facebook to introduce newer ways for users to express themselves with music. By such associations, it is our endeavor to bring innovative musical experiences from across the globe to our social media savvy audiences.” 

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Anand Gurnani, Vice President – Digital, Yash Raj Films said, “For a nation that has music and cinema firmly ingrained in its soul, our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends. This further strengthens our approach of community building using music as an enable.”

Manish Chopra, Director and Head of Partnerships, Facebook India said “Music has always been a powerful medium of expression. We are excited about partnering with the music industry in India and the idea that people here will be now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family.”

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