iWorld
Facebook started FDI avalanche in India during pandemic: Mukesh Ambani
KOLKATA: At the beginning of the Covid2019 pandemic, Jio attracted its largest global investor – Facebook, which announced a $5.7 billion investment in the telco. At the inaugural Facebook Fuel for India 2020 event, Reliance Industries chairman and MD Mukesh Ambani said that the social media giant had set the ball rolling for overall foreign investment in India. Since then, record FDI has flown into the country.
During a virtual session with Facebook founder, chairman & CEO Mark Zuckerberg, Ambani mentioned that Jio and Facebook have become value creation platforms for consumers as well as small businesses.
He went on to explain that while Jio brings digital connectivity, WhatsApp now with WhatsApp Pay brings digital interactivity, and the ability to move to close transactions. On the other hand, Jio Mart offers unmatched online and offline retail opportunity, which gives the small shops dotting India’s villages and small towns a chance to digitise and be at par with everyone else in the world.
“To my mind, more wealth creation means more employment and more business. And together with our platforms and the tools that we will provide to small businesses and to individual consumers, I believe will drive India to a $5 trillion economy and will make a much more equal India, with more equal wealth growth at the bottom of the pyramid,” Ambani added.
Zuckerberg also agreed that the vision of helping small businesses lies at the core of the partnership. Facebook supports more than 50 million WhatsApp Business App users globally every month and more than 15 million of these are in India, he shared. With communities around the world now in lockdown, there are a lot of entrepreneurs who need digital tools that they can rely on to find and communicate with customers and grow their businesses. He added that this is something that the Facebook-Jio partnership can really help with.
“We are looking forward to your (Facebook’s) involvement and innovation in India, creating benefits for hundreds of millions of people and then taking this innovation to the rest of the world. I hope that the rest of the world learns from Indian policy, and what Facebook is able to achieve in India. And we as Indians will be very proud, if Facebook says we did it first in India, and then took it to 100 countries. And I look forward to working with you on that,” Ambani reiterated.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
