iWorld
Facebook pumps Rs 27 lakh in fashion start-up CoutLoot
MUMBAI: CoutLoot, one of the India’s first end-to-end fashion re-commerce platforms has been selected for Facebook’s developer-focused FbStart programme, which is designed to help early-stage mobile-focused startups on building and growing their apps. The curated marketplace that focuses on pre-loved fashion space has received access to US$ 40,000 (Rs 27 lakh) worth of credits and services from Facebook and various other platforms.
Incepted in November 2015, CoutLoot is an end to end Fashion re-selling service where you can buy and sell your preowned fashion.
Launched last year, FbStart is a programme that helps thousands of developers grow their startups by leveraging valuable tools & services, worldwide events, and opportunities to engage with the Facebook team. Under the programme, CoutLoot would also receive mentoring from Menlo Park-headquartered Facebook’s engineering teams and services from its partners like AWS, Annie, Dropbox, Adobe and MailChim. It will also get a chance to get access to the exclusive community of its developers and worldwide events. The program provides free access to more than 25 services including open source tools like React Native, FB Login and Account Kit and App Analytics. According to the independent newswire agency IANS, India is the largest market for FbStart outside the US. According to the product partnerships team at Facebook, over 75% of top-grossing apps in India get integrated with Facebook.
CoutLoot co-founder Jasmeet Thind said, “We at CoutLoot are constantly striving to make pre-loved and pre-owned fashion reselling a first-of-its-kind experience in India. Although our primary objective is to tackle the problems of scale and quality service in this space, we are presently focusing on enhancing user engagement and growing the user base. FbStart programme will be an immense boost to us at this phase of our evolution. Receiving mentorship from the pioneer of social networking will bring a huge opportunity for us to lead the fashion re-commerce revolution in India within the next couple of years.”
Founded by Mahima Kaul, Sahil Khimavat, Vinit Jain & Thind, CoutLoot is a one-stop solution to de-clutter one’s closet for cash. While sellers get paid for selling off unused branded and boutique fashion items from their closet, buyers get to avail products from the best brands in a nearly-mint new condition at up to 80% off.
Based out of Mumbai, CoutLoot delivers all over India, however, selling is restricted to 14 cities including Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad, Pune, Bangalore, Noida, Gurgaon, Ghaziabad, Surat, Kolkata, and Jaipur. While selling and buying happen via CoutLoot’s Android and iOS apps, its website can be accessed for buying across all regions of the country. So far, the online platform has sold close to 1000 ethnic outfits. Although a relatively new concept at present catering to special occasions, CoutLoot is also preparing to start its customised tailoring services to ensure perfect fitting of the outfits to the buyers. Meanwhile, considering that over one crore weddings take place annually in metro cities, CoutLoot is also planning to start a wedding section for buying and selling wedding and bridal fashion.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
