iWorld
Facebook appoints Umang Bedi as managing director India
MUMBAI: Facebook has appointed Umang Bedi as Managing Director, India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies in the country. He will take over from Kirthiga Reddy, who will be returning to United States to take on a new role at the company’s headquarters at Menlo Park.
“I am thrilled to join Facebook and am looking forward to working with the talented teams in India, to help brands and agencies grow their business on our platform. For me it’s a promising opportunity to participate in India’s digital growth, and I can’t think of a better place to be at.” said Bedi on her new appointment.
Umang comes to Facebook with close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies. Prior to joining Facebook, Umang was the Managing Director of the South Asia region at Adobe. He was responsible for growing their business in India and helping India grow to amongst the leading markets for Adobe in the APAC and global regions.
Umang is an engineering graduate from University of Pune, an alumni of Harvard Business School and the recipient of the prestigious ‘40 Under Forty: India’s Hottest Business Leaders Award 2014’ given by The Economic Times and Spencer Stuart in 2014.
On the other hand, Kirthiga Reddy, who was the face of Facebook in India, is set to join the Global Accounts team at Menlo Park, CA where she will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages Facebook’s relationships with the world’s largest global advertisers.
“After six years in India building our operations and business, it’s hard to leave a team I now call family. The good news is that we will continue to work together. As I look ahead, I am excited about how well positioned our business is, to grow from strength to strength with Umang’s leadership, and with my next opportunity to shape and drive our emerging markets strategy across some of the world’s biggest brands,” Reddy shared.
Umang will officially start at Facebook in July 2016. Kirthiga will start her new role in August 2016.
“India is known for its great talent pool and we are really pleased to have Umang Bedi, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the US,” said Facebook Asia Pacific VP Dan Neary.
He further added, “Facebook is where people and businesses connect on mobile and with close to 150 million monthly active people in India, we see significant opportunities to help Indian business – large and small – deliver against their business objectives in the mobile world.”
Facebook works with more than 85% of the top 100 advertisers in India identified by Kantar. 100% of those advertisers use video within their Facebook campaigns in India.
iWorld
Prime Video unveils trailer for Tamil series Exam, streaming May 15
Dushara Vijayan, Aditi Balan headline scam thriller set in exam world
CHENNAI: Prime Video has dropped the official trailer of its upcoming Tamil Original series Exam, a high-stakes suspense drama set in the murky world of competitive entrance exams.
Backed by creative producers Pushkar and Gayatri under Wallwatcher Films, the seven-episode series is written and directed by National Award-winner A. Sarkunam. It stars Dushara Vijayan and Aditi Balan in lead roles, with Abbas playing a pivotal character.
Set in the fictional town of Thykara, the series follows Jhansi, played by Dushara Vijayan, as she attempts to expose a deep-rooted scam, aided by her mentor Jayachandran, played by Abbas. Standing in her way is DSP Maramalli, portrayed by Aditi Balan, setting up a tense face-off driven by ambition, pressure and moral choices.
The show will stream from May 15 on Prime Video in India and across more than 240 countries and territories. It will be available in Tamil, with dubbed versions in Telugu, Hindi, Malayalam and Kannada, along with subtitles in 15 languages.
Writer-director A. Sarkunam said the story aims to resonate across geographies and social strata, going beyond the scam to explore ambition, pressure and the consequences of personal choices. He added that the narrative unfolds through the intersecting journeys of Jhansi and Maramalli, building tension as their worlds collide.
Dushara Vijayan described Jhansi as a fierce and determined character, calling the role both demanding and rewarding, with the story capturing the difficult choices her character must make.
Aditi Balan said the series offers a hard-hitting look at the exam ecosystem, adding that her character is layered and shaped by both internal conflict and external pressures.
Abbas, marking his return to mainstream Tamil entertainment, said the series stands out for its layered storytelling and unpredictable twists, with his character adding depth to the central narrative.
With its mix of suspense, social commentary and character-driven storytelling, Exam is shaping up to be a tense watch as it dives into one of India’s most high-pressure systems.
