e-commerce
FabFurnish.com appoints Nimit Kumar as CTO
MUMBAI: FabFurnish.com has appointed Nimit Kumar as the chief technology officer (CTO) of the company.
With over a decade of experience in enterprise technology products and hands-on knowledge of engineering and sales, Kumar will be responsible for leading technology innovation and expanding company’s service and product portfolio to support key industry trends.
An IIT-Kanpur graduate, Kumar was the founder & CEO of uniRow Inc, a training cloud company.
“We are quite excited to have Nimit on board. He brings in an expertise, which is quite diverse and has worked across various industries. His understanding of technology and the market is one of the best in the industry which is going to be a great asset for us. As we desire to grow at an accelerated pace, his thought process will surely give strategic direction to individual functions. We are sure Nimit will help us in evolving our mobile technology for seamless discovery of content and hyperlocal products,” said FabFurnish.com co-founder Ashish Garg.
Kumar added, “FabFurnish.com is a high-growth company and am thrilled to be part of the team. It’s an exciting time for the e-commerce industry in India. FabFurnish.com is taking a fresh approach beyond the typical discounting models common in the industry and building tech-enabled products and services that will allow a large offline market to transition to the online world. I look forward to this journey and play a key role in strengthening relationships with strategic partners.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
