e-commerce
FabAlley eyes Rs 100 cr in GMV by ’18
MUMBAI: FabAlley has raised Series A round of funding of USD 2 million from India Quotient, angel investors namely, Tushar Singh, Ranjan Sharma, FAO Ventures along with the Indian Angel Network (IAN). This is FabAlley’s second round of funding, having raised their seed round from IAN in late 2013.
“Indian fashion e-commerce has a lot of curators and aggregators but very few Indian brands. FabAlley is already a leading brand and we believe that with this investment they would be able to scale up rapidly. The founding team has executed with sharp focus on the right metrics and has shown great promise of building a premium online brand for women,” said India Quotient partner Madhukar Sinha.
On course towards becoming India’s foremost leading fast fashion brand, the company is growing year on year at 100%. This growth trajectory has led FabAlley to a profitable H1 2016-17.
FabAlley co-founder Shivani Poddar said, “For the coming year, we will focus on an effective execution strategy to expand FabAlley’s geographical footprint and capitalize on the large opportunities in the online space ahead of us. We are on track to hit Rs 100 crore in gross merchandise value (GMV) in 2017-18 and will continue to focus on building a profitable and sustainable business in the long term.”
In July 2016, FabAlley ventured into the offline segment through a tie-up with Central chain – a multi-brand store operated by the Future Group. Currently, they have outlets in cities like Gurgaon, Noida, Mumbai, Hyderabad, Patna and Ahmedabad to give their customers a touch-and-feel experience through interactive shop-in-shops, displaying FabAlley’s newest and best-selling apparel.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
