e-commerce
FabAlley eyes Rs 100 cr in GMV by ’18
MUMBAI: FabAlley has raised Series A round of funding of USD 2 million from India Quotient, angel investors namely, Tushar Singh, Ranjan Sharma, FAO Ventures along with the Indian Angel Network (IAN). This is FabAlley’s second round of funding, having raised their seed round from IAN in late 2013.
“Indian fashion e-commerce has a lot of curators and aggregators but very few Indian brands. FabAlley is already a leading brand and we believe that with this investment they would be able to scale up rapidly. The founding team has executed with sharp focus on the right metrics and has shown great promise of building a premium online brand for women,” said India Quotient partner Madhukar Sinha.
On course towards becoming India’s foremost leading fast fashion brand, the company is growing year on year at 100%. This growth trajectory has led FabAlley to a profitable H1 2016-17.
FabAlley co-founder Shivani Poddar said, “For the coming year, we will focus on an effective execution strategy to expand FabAlley’s geographical footprint and capitalize on the large opportunities in the online space ahead of us. We are on track to hit Rs 100 crore in gross merchandise value (GMV) in 2017-18 and will continue to focus on building a profitable and sustainable business in the long term.”
In July 2016, FabAlley ventured into the offline segment through a tie-up with Central chain – a multi-brand store operated by the Future Group. Currently, they have outlets in cities like Gurgaon, Noida, Mumbai, Hyderabad, Patna and Ahmedabad to give their customers a touch-and-feel experience through interactive shop-in-shops, displaying FabAlley’s newest and best-selling apparel.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
