e-commerce
Ezeepay tops Rs 100 crore as digital payments go rural in UP
MUMBAI: Digital payments are no longer just an urban habit. Ezeepay has crossed Rs 100 crore in transaction value in Uttar Pradesh, powered by a surge in adoption across rural and semi urban pockets of eastern UP.
Districts such as Gorakhpur, Basti, Gonda and Balrampur are leading this quiet digital revolution, signalling a growing comfort with cashless services in tier three and tier four markets. For many residents, digital finance is no longer a novelty but a daily convenience.
To mark the milestone, Ezeepay hosted a meet in Gorakhpur, bringing together partners, merchants and field teams. The focus was simple: listen closely, understand local challenges and fine tune solutions for the ground reality.
Ezeepay’s model centres on taking banking services to the doorstep. Through its network of Ezeepay Mitrs, local retailers trained as digital banking touchpoints, customers can access Aeps services, cash withdrawals, balance enquiries, domestic remittances and bill payments without travelling long distances to a bank branch. The result is saved time, lower costs and rising trust.
“Crossing Rs 100 crore in Uttar Pradesh is more than a number,” said the Ezeepay founder and CEO. “It reflects the dedication of our on ground teams, partners and Mitrs who make digital finance work for everyday India. Events like the Gorakhpur meet keep us rooted in the grassroots and aligned with our mission.”
With a merchant first, people first approach, Ezeepay focuses on onboarding and supporting local retailers while creating employment opportunities within the regions it serves.
As digital payments steadily move beyond city limits, Ezeepay’s growth in eastern UP shows how technology, when built for the masses, can turn small towns into big contributors to India’s cashless journey.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
