iWorld
Exponential OTT growth: Shemaroo inks licensing deal with Viu
MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.
Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture can be enjoyed by subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps.
Shemaroo director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer.”
Commenting on the partnership, Vuclip India head Vishal Maheshwari said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”
Shemaroo Entertainment is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. Vuclip, a PCCW Media Company, is a leading premium video-on-demand service for emerging markets with 10 million subscribers per quarter. The company’s premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India.
Also Read:
http://www.indiantelevision.com/cable-tv/multi-system-operators/premium-vas-shemaroo-hathway-tie-up-170216
http://www.indiantelevision.com/dth/dth-services/powered-by-shemaroo-ptc-videocon-d2h-adds-two-vas-services-170117
Gaming
Formula 1 and Mumbai Falcons launch India’s first official F1 sim racing championship
Nationwide competition creates pathway from virtual racing to pro motorsport
MUMBAI: Formula 1 has teamed up with Mumbai Falcons Racing Limited to launch India’s first officially sanctioned F1 sim racing competition, marking a new step in the country’s growing motorsport ecosystem.
The championship, titled F1 Sim Racing India Open 2026, will offer a structured national platform for sim racers, with participants competing on the official F1 25 across multiple stages. The competition will begin with online qualifiers, followed by city-based simulator rounds, before culminating in a national final in Mumbai this November.
Open to players across PC, PlayStation 5 and Xbox, registrations for the event will begin on 30 April via the Mumbai Falcons app. The format mirrors real-world racing, featuring official circuits, team liveries and competitive structures aligned with the global series.
Formula 1 driver Narain Karthikeyan said the initiative arrives at a time when interest in the sport is surging in India, adding that a structured sim racing platform could help identify and nurture the next generation of talent.
Mumbai Falcons Racing Limited managing director Ameet Gadhoke noted that the championship aligns with the team’s long-term goal of building a strong motorsport pipeline in the country and placing Indian talent on the global stage.
The launch also reflects broader momentum in esports, especially after its recognition under India’s Promotion and Regulation of Online Gaming Act, 2025. By bridging gaming and real-world racing, the initiative aims to offer aspiring drivers a credible entry point into professional motorsport.
With interest in Formula 1 steadily rising and conversations around its return to India gaining pace, the new championship could become a proving ground for future racing stars.
