iWorld
Expo to launch US TV’s first network on consumer info
MUMBAI: Expo Communications in the US has announced a multi-platform affiliation agreement with broadband firm Bresnan Communications for the rollout of Expo TV.
This is the first TV network in the US that is solely dedicated to helping consumers make informed purchasing decisions.
Expo TV’s 24/7 channel will be made available to most of Bresnan’s digital basic customers and Expo TV’s on-demand service will be made available to all video-on-demand enabled homes. Expo TV will offer a TV-based video catalogue, on a linear channel and on-demand, showcasing the best product demonstrations available. Expo TV will feature a lineup of merchandise and services covering categories from electronics and technology to beauty, fitness and entertainment. It empowers marketers to connect with a targeted audience.
Expo’s 24/7 linear TV channel will launch in the third quarter of 2005. It will guide viewers through a carefully programmed day. Information-rich series such as Plug and Play featuring home electronic products. Then there is Now
Boarding which covers the travel industry.
“These will be scheduled during prime time with more traditional direct marketing products during the daytime. Expo takes advantage of VOD’s interactive platform by offering consumer-friendly navigation in categories such as Get Fit, Home Improvement, Gifts For Him and Best Sellers.
Viewers can click to view constantly updated, quality products of interest to them at times most convenient for them. Expo also integrates important interactive services online at
www.expotv.com. The website provides community elements such as product ratings and reviews, consumer polls, and newsletters, as well as further product research support such as manufacturer and purchasing information. Expo states that the agreement reinforces the value proposition of Expo TV as a new growth engine for cable.
Bresnan’s executive VP operations Steve Brookstein said, “Expo TV provided a smart way for us to expand our digital offerings. Expo’s commitment to cross-promote between their multiple platforms will help us attract new audiences to our growing on-demand service. They are creating unique commerce programming with demonstrated appeal, and making it work for both us and our customers.”
iWorld
Master app launches exclusive cricket series for IPL
Eloelo platform teams with Tanay Tiwari for Cricket Stories and 200 plus match analysis in IPL
MUMBAI: Master has just bowled a perfect yorker at cricket fans this IPL turning match days into bite-sized masterclasses of inspiration. Eloelo Group’s popular microlearning and infotainment app has expanded its content slate with exclusive cricket programming. It has teamed up with leading content creator and sports presenter Tanay Tiwari to launch the special series “Cricket Stories With Tanay”, alongside a dedicated cricket section featuring over 200 content pieces on daily match analysis, news and updates produced by a team of sports experts and creators.
The new series offers a deep dive into previously unheard inspirational tales from the world of cricket from the history and personal journeys of iconic players to remarkable stories of courage and motivation. The opening episode explores untold stories from Sachin Tendulkar’s life and his role as mentor to many young cricketers. The second episode spotlights Yuvraj Singh’s mentoring influence on stars such as Rishabh Pant, Abhishek Sharma and Shubman Gill.
Master already hosts more than 2,000 courses on subjects ranging from banking and finance to devotion and Indian history, making it one of the top 10 most downloaded apps in India on Google’s Android Play Store. The fresh cricket focus is designed to engage its fast-growing audience of curious learners during the high-energy IPL season.
In the coming months, Master will expand into newer languages and introduce additional courses and features, enabling Bharat users to learn on-the-go in their own language and at their own pace.
From Tendulkar’s masterclass moments to Yuvraj’s legacy of guidance, the app is transforming cricket into quick, compelling wisdom. With boundaries being hit on the field and stories being served on screen, Master is proving that the best way to enjoy the IPL is with a side of real-life inspiration, all in the palm of your hand.
