GECs
Explore the corporate world with Sir Martin Sorrell
MUMBAI: Network18’s business channel CNBC-TV18 has got a date with one of the most powerful man in the world of media and advertising. WPP chief executive of advertising services group Sir Martin Sorrell – under whose leadership the company has escalated to the position of the world’s largest agency network – will give viewers an insight in to the world of media, advertising and marketing with a programme, 30 Minutes with Martin Sorrell.
It is a monthly half an hour show that will go on air on CNBC-TV18 from Friday, 29 November at 7:00 pm. The show will be hosted by Anant Rangaswami, editor of Storyboard and senior editor of Firstpost where he will speak to Sorrell on recent and imminent developments in the world of media, advertising and marketing.
Sorrell is an astute businessman with an instinctive understanding of economics, finance and markets. He has changed the landscape of the communications industry through WPP’s consolidation drive over the last decade and more.
With this show, the channel adds another topical show to its illustrious line-up to provide programming that its viewers can continue to benefit from. By leveraging its global edge, CNBC-TV18 brings Indian audiences Sorrell’s first exclusive monthly appearance on an Indian business news channel.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
