I&B Ministry
Expenditure on broadcasting by MIB up by almost Rs 400 crore between 2012 and 2015
New Delhi: Broadcasting has occupied the largest chunk of the plan and non-plan expenditure of the Information and Broadcasting Ministry between 2012 and 2015. An analysis of the ministry’s expenditure shows that the Information sector came next with a slice that is far less than the expenses for the broadcasting sector.
And though films are probably the highest taxed sector, it got a slice of less than half of that for the Information Sector. Expenditure on Secretarial services is minuscule in comparison to the overall budget for each year.
The analysis also shows that the expenditure for broadcasting has been going up year on year, going up by almost Rs 400 crore between 2012-12 and 2014-15.
The total expenditure on broadcasting in three years was Rs 6693.68 crore, while the expenditure on the three other sectors of the Ministry together for these years was less than one-third of this at Rs 1918.63 crore.
Of the total expenditure of Rs 3158.53 crore in 2014-15, the expenditure on broadcasting was Rs 2467.4 crore, followed by the Information sector with Rs 466.4 crore, the film sector with Rs 176.33 crore, and Secretariat with Rs 48.4 crore.
In 2013-14 out of the total expenditure of Rs 2828.52 crore, a sum of Rs 2157.19 crore was spent on broadcasting, followed by the Information sector with Rs 474.73 crore, film sector with 154.29 crore, and Secretarial expenses at Rs 42.31 crore.
The total expenditure in 2012-13 was Rs 2625.26 crore. Of this, the expenditure on broadcasting was Rs 2069.09 crore, followed by Information with Rs 381.22 crore, films with Rs 133.02 crore and Secretariat with Rs 41.93 crore.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
