GECs
Exide gets Superbrand status
NEW DELHI: The Superbrands Council comprising eminent professionals from the corporate world has recently listed Exide among the top brands in India.
According to an official statement, Exide was selected out of 711 leading Indian brands across 98 categories. Exide will be featured in the Superbrands volume as being one of the strongest brands in India.
In an official statement, Exide Industries Limited chairman S.B. Ganguly said, “The Superbrands status for Exide clearly reflects the brand identity, its value and its association with the consumers in India. On this occasion, we wish to reiterate once again our commitment to provide world class batteries and associated services to all our customers.”
Considered to be the Oscars of branding, the Superbrand status is conferred after exhaustive research in each category. The research aims to identify those brands in each category, which offer significant emotional and/or physical advantages over its competitors, which customers want, recognise and are willing to pay a premium for.
The Superbrand Council, composed of doyens of business, industry, advertising, marketing and media – then reviews each of these brands and pronounce judgment.
As is apparent, the entire process circumvents any ranking by market shares but focuses on the more permanent but harder to achieve criteria of brand image and perception. Hence the brands’ mind dominance; goodwill, consumer loyalty, trust and emotional bonding are the factors, which influenced the selection.
Participation is strictly by invitation. If the Council has not
selected a brand (and there were only 134 selected in all), a brand just cannot participate. Hence Superbrands has proved to be extremely aspirational in every country it exists.
Superbrands is a concept that started 10 years ago in the UK to chronicle case studies of exceptional brands. It now has a presence in 26 countries including USA, Australia, Denmark, France, Italy, Spain and Singapore and now in India.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
