DTH
Excel videos line up Oscar Film Festival on DVD
MUMBAI: With the 79th Annual Academy Awards around the corner Excel Home Videos in association with Twentieth Century Fox, Walt Disney Home Entertainment and Merchant Ivory Production has launched an Oscar DVD Film Festival.
The fest titled ‘Oscar Fever 2007’ will continue from 22 Feb tol 15 March. It will feature 46 movies including The Sound of Music, Aliens, The French Connection, Gentleman’s Agreement, Titanic, Tora!Tora!Tora!, Braveheart, Sideways, Great Expectations, Miracle On 34th Street, The Abyss, Walk the line, Boys Don’t Cry, The Full Monty, Independence Day, The Longest Day, Moulin Rouge, Mrs DoubtFire, The Omen, Butch Cassidy And The Sundance Kid, Mary Poppins, Cold Mountain, Finding Nemo, The Little Mermaid, The Chronicles of Narnia, Pearl Harbor, Dick Tracy and, Howards End.
Says Excel Home Videos managing director M.N Kapasi, “This is the first time in Indian Home Entertainment that multiple Hollywood Studios have come together for a Movie Extravaganza. This is a great opportunity for cinema buffs to expand their collection and also upgrade their VCDs to high end DVDs.”
The Festival will feature a unique reward point system with movies with more Oscars carrying higher points. There are also opportunities for consumers to win free DVDs.
The other movies in the fray include Master & Commander, My Cousin Vinny, Patton, Wall Street, Speed, All that Jazz, Cocoon, Planet Of The Apes, Road To Perdition, The Fly, Hello Dolly, How Green Was My Valley, The Incredibles, Tarzan, Toy Story, Monsters Inc, Pocahontas, Colour of Money among others
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
