DTH
Excel launches Kukunoor’s film DOR on DVD
MUMBAI: DOR, the critically acclaimed movie by Nagesh Kukunoor was launched on DVD.
The DVD was launched by Shreyas Talpade and Nagesh Kukunoor at Movies and More, Mumbai.
The movie has been winning awards at many of the award functions.
At the launch of the DOR DVD Shreyas Talpade said, “Iqbal got me a foothold into the industry, but all the offers that came in later were that of handicapped characters. DOR was a fresh breathe of life”.
The DVD has been loaded with extra features and is released by Excel Home Videos. Says Excel Home Videos managing director M.N. Kapasi, “The DVD has features like deleted scenes, audio commentary by the director and ‘Location Hunt’ to supplement the movie experience” Dor tells the story of Zeenat(Gul Panag) and Mira(Ayesha Takia), women from two different worlds.
The story revolves around two women Zeenat and Mira.Their husbands go out to work in the Gulf to make things better at their respective places. The story takes a turn when Mira’s husband gets killed and Zeenat’s husband is held responsible for it. Zeenat needs Mira’s letter stating forgiveness for her husband and she sets out in search for Mira.On the way she meets up with a “Behrupiya”, played by Shreyas Talpade.The revelation and the final confrontation form the climax.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
