News Broadcasting
Eurodata TV to provide research on Pakistan channels
MUMBAI: Eurodata TV Worlwide has announced a new partnership with Gallup in Pakistan to provide TV ratings. This includes ratings by programme or by quarter hours for more than 35 new TV channels in Pakistan including cable and satellite ones.
The audience results are available from January 2000 and socio-demographic profiles may also be provided for the standard targets (sex, age, income). The Pakistanese audiovisual landscape is dominated by the Pakistan Television Corporation, a public television group, with a 77.2 per cent total audience share in 2005. With a viewership of more than 62 million, its main channel PTV is the market leader with an audience share of 57.7 per cent.
The best audiences are performed by generalist channels: PTV, ATV and Star Plus, followed by KTN, in Sindhi language and GEO composed of 2 channels: an entertainment and a news channel.
Last year, the number of cable TV channels increased notably thanks to the diffusion of regional channels, which primarily broadcast in regional languages.
Among the programmes with commercial breaks, the most popular one is the series Sassi based on a love story relating to the Sindh province. In 2005, this series allowed PTV to reach a record audience of more than 25 million people.
This new agreement shows that Eurodata TV Worldwide wants to expand its activities to all the countries as they equipped themselves with an audience measurement system. Since 1991 and the launch of Eurodata TV Worlwide, partnerships with audience measurement companies across the whole world are multiplying and constantly enlarging the access to audiences results worldwide for its customers, TV channels, producers, distributors, studios, medias agencies and rights managers.
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
