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Euro RSCG Delhi office wins DT Cinemas account
NEW DELHI: Gurgaon-based DT Cinemas, a venture of DLF City Centre, has allotted its creative account to Euro RSCG Delhi office. The development was confirmed by DT Cinemas’ chief executive officer, Kajal Aijaz.
Euro RSCG director Sanjeev Roy said that with mushrooming of so many multiplexes in the Capital and National Capital region, the main focus will be on presenting DT Cinemas as an attractive destination.
“These place are not movie halls but rather a full-fledged entertainment malls. So the idea is to present them as a proper destination. The communication strategy is largely going to comprise print and outdoor,” said Roy.
The development follows the appointment of Starcom India as DT Cinema’s AOR in December last year.
The multiplex, positioned as ‘getting more out of movies’, has taken initiatives such as ‘Hollywood Before Time’ and ‘Bollywood Before Time’, promotions in which big flicks are shown to select audiences a few days before the release of the movie in the country.
Euro RSCG is also working on a campaign for Independent News Service’s recently launched news and current affairs channel India TV. “We have already worked on direct marketing initiatives for the channel. In a run-up the channel’s full-fledged launch (in the third week of May), we are also working on separate communication for viewers, advertisers and cable operators,” said Roy.
Apart from DT Cinemas and India TV, Euro RSCG has won the National Highway Authority of India and Schneider Electronics accounts. The agency has been also been empanelled as one of the agencies by Oriental Insurance.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
