ETV takes 5 regional channels to US

MUMBAI: Ramoji Rao’s ETV is taking five of its network channels to the US. The channels set for their US entry are ETV Telugu, ETV Telugu-II, ETV Kannada, ETV Gujarat and ETV Bangla.

The channels will be launched in the Direct TV platform.

“For now it is the US. In the next phase we would be taking these channels to other countries including Canada and Mexico,” ETV chief producer Manvi told Indiantelevision.com.

Manvi ruled out any plans to launch a Malayalam channel saying the market there is a saturated one.